$114K+ in 90 Days. A Welcome Flow Built for LuminAID
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for LuminAID.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for LuminAID
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line
Your welcome offer is here
Preview Text
$10 off starts now
HERO MODULE
Hero Approach: Direct
H1: Light when you need it
Subhead: Power when it matters
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're in. Here's $10 off your first order with code LIGHT10.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start here
PackLite Titan 2-in-1 Power Lantern Charges your phone while lighting your campsite
PackLite Max 2-in-1 Power Lantern Compact solar power that fits in your pack
PackLite Nova Solar Lantern Your emergency kit essential
Solar String Light Ambiance without the outlet
Trio Magnetic Light System Move light room to room as you need it
PackLite Survivor 3-in-1 Power Lantern Full emergency prep in one package
2
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SUBJECT LINE: Why we built this
Andrea and I were architecture students when the earthquake hit Haiti. We watched the news coverage and saw something that stuck with us. At night, the tent cities went completely dark.
People were using candles and kerosene lamps. Fires were breaking out. Kids couldn't study. Families couldn't see each other. Light was the need nobody was talking about.
We asked ourselves what we could design to help. Something that could pack flat for shipping. Something that didn't need batteries or fuel. Something safe enough for a family with kids.
That question became LuminAID. Ten years later, we've sent lights to disaster zones across the world. Every lantern you buy funds that work.
Your code LIGHT10 gets you $10 off and expires in two weeks. If you need light that works when nothing else does, this is it.
– Anna
Co-Founder, LuminAID
3
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INBOX MODULE
Subject Line
What makes these different
Preview Text
Six things worth knowing
HERO MODULE
Hero Approach: Question
H1: Why solar lanterns
Subhead: Six reasons they work
Cta Button: See Products
MODULE 2: TRANSITION COPY
Most camping lights need constant battery replacement or wall outlets. These don't.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Built for when power isn't guaranteed
Infographic: Checklist
- Inflatable design packs completely flat for backpacking or emergency storage
- Solar rechargeable with zero battery replacement costs over the product's lifetime
- Waterproof and floatable construction survives weather that kills traditional lanterns
- Phone charging built into 2-in-1 and 3-in-1 models keeps you connected when the grid goes down
- SOS emergency mode on select models signals for help when you need it
- Give Light program sends a light to disaster relief efforts with every purchase you make
Products Shown
- PackLite Titan 2-in-1 Power Lantern. The all-arounder that does both jobs well
- PackLite Survivor 3-in-1 Power Lantern. Full emergency features when preparation matters
- Solar String Light. The upgrade to battery-powered decorative lights
4
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INBOX MODULE
Subject Line
Code reminder
Preview Text
LIGHT10 still works
HERO MODULE
Hero Approach: Direct
H1: Your $10 is waiting
Subhead: Code expires soon
Cta Button: Use Code
MODULE 2: TRANSITION COPY
Your LIGHT10 code is still active. It drops $10 off any order and expires in nine days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: What people grab first
PackLite Titan 2-in-1 Power Lantern The bestseller that covers camping and emergencies
PackLite Nova Solar Lantern Your starter light at under thirty dollars
Trio Magnetic Light System Modular coverage when you need light in multiple rooms
PackLite Max 2-in-1 Power Lantern Compact power for the minimalist packer
5
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INBOX MODULE
Subject Line
LuminAID vs the rest
Preview Text
The breakdown you asked for
HERO MODULE
Hero Approach: Question
H1: How do we compare
Subhead: Five dimensions that matter
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most camping lanterns solve light. These solve light, power, portability, and emergencies.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What you get with solar
Infographic: Comparison Chart
| What Matters | LuminAID | Battery Lanterns |
|---|---|---|
| Power Source | Solar rechargeable, zero ongoing costs | Constant battery replacement |
| Pack Size | Inflates when needed, packs completely flat | Bulky rigid housing |
| Dual Function | Charges phones while providing light | Light only |
| Emergency Use | Waterproof, floatable, SOS mode available | Not water-resistant, no emergency features |
| Brightness Range | Multiple settings from ambient to full power | Often single brightness level |
| Social Impact | Give Light program funds disaster relief | No humanitarian component |
Products Shown
- PackLite Titan 2-in-1 Power Lantern. The complete package
- PackLite Survivor 3-in-1 Power Lantern. When you need every feature
6
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INBOX MODULE
Subject Line
What customers actually say
Preview Text
Real use over years
HERO MODULE
Hero Approach: Direct
H1: Proof from the field
Subhead: 10,000+ five-star reviews
Cta Button: Read More
MODULE 2: TRANSITION COPY
People buy these for camping and keep them for power outages, hurricanes, and reading at night. Here's what they report after years of use.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six voices worth hearing
Infographic: Numbered List
- "Made my flashlight look like child's play. It will completely light up a smaller room even on the lower settings and definitely provides relief when you need to power your phone.". Steve G.
•
7
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INBOX MODULE
Subject Line
Code expires tomorrow
Preview Text
LIGHT10 gone after midnight
HERO MODULE
Hero Approach: Direct
H1: Last day for $10 off
Subhead: LIGHT10 expires tomorrow
Cta Button: Use Code Now
MODULE 2: TRANSITION COPY
Your welcome code expires tomorrow at midnight. After that, full price.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: What to grab before it's gone
PackLite Titan 2-in-1 Power Lantern The all-purpose workhorse
PackLite Nova Solar Lantern Emergency prep under thirty dollars
Solar String Light Solar ambiance with zero outlet hunting
PackLite Max 2-in-1 Power Lantern Compact power for tight packs
Trio Magnetic Light System Multi-room coverage from one charge
PackLite Survivor 3-in-1 Power Lantern The full emergency feature set
8
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SUBJECT LINE: Everything okay
I wanted to check in. You grabbed the welcome offer two weeks ago but haven't ordered yet.
If something's holding you back, hit reply and let me know. Wrong product? Confused about features? Not sure which model fits your situation? I can help.
No pressure at all. If you're set with what you have, I get it.
But if you've been meaning to grab a solar lantern for that camping trip or to stash in your emergency kit, your LIGHT10 code expires tonight at midnight. After that, it's gone.
You joined this list for a reason. If that reason still stands, now's the time.
– Anna
Co-Founder, LuminAID
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.